Projects
Manager. Producer. Designer. Copywriter. Editor. Speaker. Analyst. In my current role as Marketing Manager at Steel City Brand, I wear many hats on a day-to-day basis, ultimately working to achieve our annual marketing goals.
In the past year:
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Increased subscription service membership 34% YoY through new collaborations including Kennywood, Turner's, Mario Lemieux Foundation and more.
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Increased web traffic 27% YoY
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Conceptualized and led development of 25+ paid ad campaigns with 520% ROAS
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Delivered over 100+ email conversion campaigns, with 30% average open rate
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Doubled loyalty program membership
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Expanded Creative Team with Photographers, Videographers, Stylists, Copywriter
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Launched new technologies for SMS marketing and user generated content (UGC)
Previous Work
Holiday Tool Kit
2020
Overview: A content marketing campaign built to provide indie retailers with free online marketing training and resources to increase sales during COVID-19
Deliverables: 2020 Small Business Saturday Guide, 14 social graphics to promote #ShopLocal, 4 on demand video trainings
Distribution: Email drips and unpaid social media campaigns, as well as website landing pages, conversion forms and pop ups
Top Tools: HubSpot, Adobe Suite, AirTable, Google Apps
Results:
Over 100k organic reach through social media, resulting in over 400+ new, qualified leads
Instagram Feature Launch
2019
Overview: In 2019, SnapRetail announced the Instagram integration, giving retailers the ability to schedule posts via the planning calendar. In addition to organizing market research, I managed the complete product launch.
Distribution: Website updates, Email drips and Paid social media campaigns, Partner blogs, Press release, Group webinars + trainings, Sales scripts
Top Tools: Instagram, Wordpress, HubSpot Adobe Suite, AirTable, Google Apps, Social channels
Results:
Increased existing client software usage by 33%
Weekly Webinars
2020
Overview: After developing a strategic integration partner (The Edge Point of Sale), I launched twice weekly educational training sessions. With catchy titles and compelling topics, I stimulated interest in SnapRetail's top-tier service offerings.
Deliverables: 35 "Bite-Size" 20-minute webinars with topics ranging from subject line strategy to selling directly through emails
Top Tools: GoToWebinar, HubSpot, Google Slides
Results:
Increased average revenue per user by 25%
